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Outsourcing Vs In-House Lead Generation?

Every company needs lead generation to attract new businesses but the thought of choosing between an outsourced lead generation agency or building up an In-House team from scratch for lead generation can be daunting. While both have their own sets of advantages and downsides, surveys indicate that businesses are better off working with an outsourced lead generation agency.

Lack of resources such as staff, funding, and time remains the biggest challenge to successful lead generation efforts for 61% of B2B companies.

Here are some of the comparisons to look for:

Financial Investment and Added Costs:

Building a team from scratch requires substantial investments and upfront costs. Employee salaries, hardware, software and extensive trainings needed to get employees up to speed can add to upfront costs.

Where as, for an outsourced lead generation agency, you will be paying an all inclusive fixed monthly fee, which includes all the costs required for equipment, software, and training.

Time Investment and Resources:

Building an in-house team for lead generation requires a considerable amount of time and efforts. It includes not only financial investment but at the same time a chunk of time and resources. As a business owner, you need to direct your resources for better management and support.

On the other hand, outsourcing lead generation can give you peace of mind, enabling you to focus on your core business.

Expertise and Results:

Streamlining your entire process and strategy for an in-house team requires time. Lack of lead generation experience and relevant skills plays an important role. The outsourced lead generation team has years of experience and prior knowledge working in lead generation sector which gives them an edge over the in-house team at all times.

Choosing a reliable lead generation agency is important:

You may come across many lead generation agencies, but only a reliable and reputable lead generation agency can offer you guaranteed results. Complete transparency in the entire lead generation cycle is essential along with great communication and teamwork.

And while there isn’t any right answer or a specific best approach, It all comes down to individual preferences. Also mapping your business goals to the pros and cons of each strategy can help you decide which lead generation method works the best for you and your business.

Have questions? Email us at and we are happy to help.


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